In this video I walk you through the full guide to remove a Google Merchant Center misrepresentation error from your account.
You will learn:
how the misrepresentation notification looks
how we turn products from red to green
how to use the Quick Fix Misrepresentation Issue Checklist
how to prepare a strong review request that actually works
At Robtronic Media we manage Google Ads for ecommerce brands and help other store owners with our Done For You misrepresentation fix service.
Our team can help you.
understand why your misrepresentation errors happened
fix your website and Merchant Center settings
request a review the right way
unlock your Merchant Center and scale your business again on Google Ads
If you want a written deep dive into the latest misrepresentation rules you can also read.
Merchant Center Misrepresentation Update (Full Step By Step Breakdown)
The Quick Fix Misrepresentation Issue Checklist is a step by step system that helps you.
fix Google Merchant Center misrepresentation issues
align your website with Google’s rules
request a review in the right way
get your account unsuspended as fast as possible
The checklist has a few main parts.
General checks and basic trust signals
Header menu requirements
Website pages and contact options
Footer requirements
Website compliance and content quality
Merchant Center account settings
Extra attention points
Correct business information format
How to request a review the smart way
Below you find a written summary of each step that follows the video.
First we start with some general checks.
This is step one in the Quick Fix Misrepresentation Issue Checklist.
These checks clean up basic problems that can trigger a misrepresentation issue.
Use a professional business email that really works.
For example support@yourbrand.com.
it must be live
it must receive email
customers must be able to reach you
Avoid weird typos in your email. Even an extra dot can confuse the system.
You are not allowed to have broken links on your website.
scan your site for broken links and 404 pages
fix buttons that lead to missing pages
fix links to old products that no longer exist
Broken links are a common cause of Google Merchant Center misrepresentation errors.
Make sure your site loads fast.
Slow websites give a bad user experience and can hurt trust.
Your website must be safe.
check your site for malware
make sure you use HTTPS with a valid SSL certificate
tools like VirusTotal can help you scan for security problems
Your business phone number must be working and ringing.
If a customer calls you it should not be a dead line.
Your business address must be clear and in the right format.
Use this order.
street name
street or house number
city
state or province
zip or postal code
country
Use the same address format everywhere.
on your website
in your Merchant Center
in your Google Ads account
If you have a Google Maps listing you can also show it on your site for extra trust.
Your main menu and footer menu must be visible.
top of the site
bottom of the site
Visitors and Google should be able to easily navigate your store.
Your shipping and returns must be 100% clear.
how long shipping takes from warehouse to doorstep
how many days customers have to change their mind
who pays for the return shipping
how they can start a return
In the premium version of this checklist I share templates you can copy and paste for shipping and returns.
Show which payment methods customers can use at checkout.
cards
PayPal
local methods
Google wants full transparency.
Who you are. how your service works. and how people can order from you.
Step two in the Quick Fix Misrepresentation Issue Checklist is about your header menu.
These items should be in your header to build trust and help visitors.
Your homepage should be linked in the menu.
People must be able to get back to your main page easily.
You need links to your products in the menu.
“Shop”
“All products”
main collections
Visitors need a clear way to browse products.
This is optional but highly recommended.
explain who you are
where your business is registered
why people can trust you
This gives extra transparency for both users and Google.
You must show clear contact options.
email address
phone number
contact form
live chat is a nice bonus
These can be in the header or one click away from the header.
Optional but very useful.
A “Track your order” page in the header.
shows transparency
tells buyers where to go after they order
This is another trust signal against misrepresentation issues.
Step three is about pages and contact options on your site.
Your products must follow Google’s rules.
no counterfeit or fake brands
no dangerous goods like weapons or knives
no banned items
If you sell something that goes against Google’s policies you can get a Google Merchant Center misrepresentation suspension and other policy issues.
Your contact page must include.
correct business address in the format from step 1
customer service hours. when you are open
at least one working email address
phone number if possible
contact form is a plus
This page must build trust.
For visitors and for Google.
Add a FAQ page and link it on your site.
answer common questions
save support time
show that you care about clarity
The Quick Fix Misrepresentation Issue Checklist requires a few key policy pages.
Privacy policy
explain how you use cookies
mention advertising platforms like Google and Meta if you use them
add your contact email at the bottom
Shipping policy
how long fulfillment takes
how long shipping takes
total delivery time
how customers can contact you about shipping
Payment policy
which payment methods you accept
if there are extra costs. for example for credit cards
how and when charges happen
Terms of service
explain how buying from your store works
link to this page from footer and contact page
On your contact page you should also link to.
privacy policy
shipping policy
returns policy
terms of service
track your order page
This is a very important trust hub for Google.
Your checkout must be visible and working.
No bugs. no errors. no strange redirects.
Step four is about your footer.
Your footer must contain at least.
Privacy policy
Shipping policy
Return policy
Payment policy
Terms of service
Contact us
Customer support details
About us page
Track your order page
Company name and logo
Frequently asked questions
Social media profiles. optional but very good for trust
Payment icons
In the full framework I give ready templates you can copy and paste for many of these elements.
This helps you stay aligned with the newest Google Merchant Center rules.
Step five in the Quick Fix Misrepresentation Issue Checklist is about quality and honesty.
Remove.
fake reviews
fake award badges
fake press mentions
fake five star ratings you did not actually get
It might help conversion in the short term.
But it is a big risk for misrepresentation errors.
You can always add real reviews and badges later after you have them.
In your Merchant Center.
set your tax settings correctly for the right countries
make sure this matches your website
Watch out with risky words like.
“cheapest”
“guaranteed results”
“risk free”
“100 percent guaranteed”
Text like this can trigger Google Merchant Center misrepresentation because you promise something you cannot fully prove.
For the legal pages you can use the templates in the updated framework.
You find the link below the video.
For a bigger policy overview you can also use.
Merchant Center Misrepresentation Update (Full Step By Step Breakdown)
Step six is about your Merchant Center account itself.
Make sure your website domain is claimed and verified in Google Merchant Center.
Set your shipping policy in Merchant Center.
how long fulfillment takes
how long delivery takes
which countries you ship to
These settings must match the shipping policy on your website.
Set your return and refund settings in Merchant Center.
how many days people can return
how refunds work
Again. this must match your site.
Your business information must be 100 percent consistent.
in your website front end
in your website back end
in your Merchant Center
in your Google Ads account
Same company name.
Same address.
Same logo.
The requirements in Merchant Center change often.
That is why I keep the framework updated.
You can always grab the latest version via the link in the description.
There are a few extra things to double check before you ask for a review.
All payment methods on your website are working
The full checkout flow works without bugs
Contact page links to all legal pages
Google Ads account is linked to Merchant Center
Google Ads has a valid payment method
Business name and logo match everywhere
Your email address is valid and typo free
These small details help Google see you as a real and serious advertiser.
They reduce risk of new misrepresentation issues.
Step eight shows you the exact business information format you should use on your site.
Use this structure.
Street name
House number
City
State or province
Zip or postal code
Country
Email with a clickable link
Contact form
Phone number that works
Company registration number
Tax number if you have one
Customer service hours
You can copy this format from the updated framework and paste it straight onto your contact page or footer.
By this point in the checklist.
your website should be fixed
your Merchant Center settings should be correct
your store should be much more transparent
Now you are ready to request a review.
But there is a smart way to do this.
In the video I explain that you should not only click the small “Request review” button in your Merchant Center.
There is a better way.
Go to the special support link for suspended accounts.
For example. the form at support.google.com/merchants/contact/suspended
(The exact URL is also in the framework.)
In this form you should.
explain clearly what your misrepresentation issue was
explain what you changed on your website and in your Merchant Center
show that you understand Google’s policies
show that you now give a safe and high quality experience to visitors
Do not write a long emotional story.
Keep it clear. simple. and focused on facts.
This review strategy has been used to help more than 300 accounts get unsuspended.
It gives Google every reason to remove your Google Merchant Center misrepresentation error.
For context and extra depth around current misrepresentation checks you can again pair this with.
Merchant Center Misrepresentation Update (Full Step By Step Breakdown)
By now you have two options.
Do it yourself
Use the Quick Fix Misrepresentation Issue Checklist from this page and from the framework.
Go through each point. fix your website. update your Merchant Center. then request a review.
Let my team help you
If you do not have the time or you want someone who has already unsuspended hundreds of accounts.
you can reach out to me and my team at Robtronic Media.
We can help you fix the misrepresentation issue and unlock your Merchant Center for you.
If you are still early and do not even have your account set up yet.
start with this guide.
How to Set Up a Google Merchant Center Account in 7 Minutes (2025 Tutorial)
And when you are done with your misrepresentation fix.
make sure to watch the recommendation video where I explain how to use AI on the front end of your business in a way that is still allowed within Google Ads and Merchant Center rules.
That way you not only get unsuspended.
You also set up your account to stay safe and grow over the long term.
Let's get in touch if you have questions.
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Account suspended for Misrepresentation?
Join 1,000+ store owners who fixed it with our Step-by-Step Framework, or get Personal 1-on-1 Help from Robin.
Get started today and finally make profit using Google Ads!
Unblock Your Google Merchant Center – Fast!
Account suspended for Misrepresentation?
Join 1,000+ store owners who fixed it with our Step-by-Step Framework, or get Personal 1-on-1 Help from Robin.
Get started today and finally make profit using Google Ads!
