In July 2023, a new Dutch cosmetic brand launched with Google Ads marketing as its primary acquisition channel. The brand’s goal was to quickly gain market share in the Netherlands.

To achieve this goal, we implemented a Profitable Google Ads Strategy that included a comprehensive campaign approach:

• Keyword research: We did extensive keyword research to identify the most relevant keywords that potential customers would be searching for when looking for perfumes online.
• Campaign structure: We created a well-structured campaign structure that divided keywords into logical ad groups. This allowed the agency to create highly targeted ads and landing pages.
• Ad copy and landing pages: The agency wrote persuasive ad copy and created engaging landing pages that were optimized for conversions.
• Bidding and budgeting: We used a variety of bidding and budgeting strategies to ensure that the brand’s campaigns were efficient and profitable.

Within days of launching the Google Ads campaigns, the brand began to see significant results. The campaigns were generating high click-through rates (CTRs) and conversion rates (CVRs). 

This rapid success can be attributed to a number of factors, including:

• The brand’s unique value proposition: The brand’s perfumes are made with high-quality ingredients and are packaged in beautiful bottles. This made the brand stand out from the competition.
• Robtronic Google Ads expertise:  We deeply understand the Google Ads platform and know how to create and manage successful campaigns.
• The target audience: The Dutch perfume market is relatively small, which made it easier for the brand to reach its target audience with Google Ads.