Learning Google Ads can be daunting, especially if you’re new to digital marketing. With ad spend projected to surpass $350 billion by 2026, understanding Google Ads has never been more important. If I could start my Google Ads learning journey over, here’s what I’d do differently, focusing on practical learning, updated resources, and hands-on experience.
One of the best places to begin is the Google Search Ads Certification through Google’s own Skillshop. Although it may seem basic, it’s an invaluable foundation that helps you grasp the essential concepts, terms, and features of Google Ads, including click-through rates, ad rank, and quality score.
Once you’ve completed the certification, you’ll need to deepen your understanding. Investing in a Google Ads course is a smart move, but here’s the catch: Google Ads changes constantly. Ensure the course is updated frequently and focuses on your area of interest, whether it’s eCommerce or lead generation.
Look for courses that provide ongoing support and Q&A sessions with instructors. If you’re considering Google Ads Manager Certification, finding a course that includes mock exams or project-based learning can give you an edge.
If you’re not ready to invest in a paid course, platforms like YouTube and Reddit offer excellent free resources. You’ll find numerous step-by-step tutorials for setting up campaigns, optimizing performance, and troubleshooting common issues.
Gain Hands-On Experience in a Digital Marketing Role
Nothing beats practical experience. If possible, work in a digital marketing agency for two to five years. This will expose you to various types of campaigns—from search ads to display ads—while letting you learn from seasoned professionals.
Google Ads is always evolving. Joining Google Ads learning forums on platforms like Reddit or specialized communities keeps you in the loop on the latest updates.
While learning Google Ads, there are a few common mistakes to avoid:
Mastering Google Ads requires a combination of structured learning, hands-on practice, and continuous updating of your skills. Begin with the Google Ads certification to get the basics down, then move on to specialized courses and free resources like YouTube. If possible, work in an agency to gain practical experience. Stay active in learning communities to keep up with evolving trends, and you’ll be well on your way to becoming a Google Ads expert.
By following these steps, you’ll not only develop a deep understanding of Google Ads but also position yourself as a skilled professional in an industry that’s both profitable and in high demand. Whether you’re pursuing a Google Ads manager certification or optimizing your own campaigns, this approach will set you up for success.
Let's get in touch if you have questions.
Sharing free daily value here.
Sharing weekly value video's.
