Direct answer
A Google Ads suspension (often shown as “suspicious policy violation” on new accounts) can usually be fixed by following three steps in order: add bank billing details, complete advertiser verification, then request a review (appeal). This sequence improves trust signals and gives the review team what they need to assess your account.
Quick steps
- Go to Billing → Payment methods and add a bank account
- Go to Advertiser verification and complete the requested business details
- Submit a review request from the suspension notice inside Google Ads (Contact us → Submit appeal)
- Or submit the review request via the Google Ads support flow (Google Ads → Account suspension → Contact us)
- Wait for the email update from Google after submission
Common mistakes
- Submitting the appeal before adding billing details and starting verification
- Using only a credit card first, then skipping bank details (if available)
- Leaving advertiser verification unfinished
- Sending a short appeal with no context (“please fix”) instead of stating what you completed
- Selecting the wrong account when filing the suspension request in the support flow
Fast checklist
- I can see the suspension notice (e.g., “suspicious policy violation”)
- I opened Billing → Payment methods
- I added a bank account (or confirmed it’s added)
- I opened Advertiser verification
- I submitted all requested business + address details
- I submitted the review request / appeal (in-account or via support)
- My appeal message clearly states: billing done + verification done + request review
- I’m watching email for the review result
FAQ
Why is my Google Ads account suspended on a brand-new account?
In the video example, the account is new and still shows a suspension message. Google can suspend accounts even before campaigns run. Needs verification: Google does not always share the exact trigger for every case.
What should I do first when I see “account suspended”?
Start with billing. Add payment details first, then do advertiser verification. After both are done, request the review.
Where do I find advertiser verification in Google Ads?
In the video flow, it’s in the same menu area you use for billing. Click Advertiser verification and follow the prompts. If you don’t see it, Needs verification: the exact menu placement can differ by account.
What information is usually needed for advertiser verification?
Expect questions about you and your business, plus registration and address details. Fill everything in carefully and truthfully. Experience-based: this step is usually quick to complete.
Where is the Google Ads suspension appeal form?
In many cases, it appears directly in the suspension notice as Contact us and Submit appeal. You can also file via the Google Ads support flow (Google Ads → Account suspension → Contact us). Needs verification: wording and layout may vary.
How do I appeal a Google Ads suspension the right way?
Tell them what you changed: billing details added and advertiser verification completed. Then ask for a review. Keep the message short and clear.
How long does the review take after I submit the appeal?
In the video, the expectation is to wait a few days and watch for the email update. Experience-based: timelines vary by case, so avoid assuming a guaranteed turnaround.
What if I followed the steps and I’m still suspended?
The video notes there’s a small chance the account stays blocked because details differ by business and scenario. At that point, you may want expert help for the fastest path. You can also review related platform issues (like Merchant Center) if that applies to you. Needs verification: not every Ads suspension is connected.
Is a bank account better than a credit card for billing?
The video recommends adding a bank account first and adding a credit card later. Experience-based: a bank account can look more trustworthy to Google than a credit card, but results can vary.
