This case study explains how a sporting sunglasses brand in Australia scaled to €27,000 revenue in just two months, with a stable 2.8 ROAS and record days hitting 5 ROAS.
It shows:
how they switched from two failing Google agencies
why Google Ads were more stable than Facebook and Pinterest
how structure + communication changed everything
how they plan to scale into the UK and US next
If you sell physical products online, this story will help you understand what stable scaling looks like.
Most e-commerce brands struggle with one thing: inconsistent results.
Some days great. Some days terrible.
And when scaling, profit often drops fast.
This brand—Visions Eyewear—felt the same pain.
But within two months of working together, they reached:
€27,000 in revenue
2.8 ROAS average
record day: €200 ad spend → €1,000 revenue (5 ROAS)
All inside a very specific niche in Australia: sporting sunglasses for running and cycling.
Let’s break down the steps.
Visions Eyewear is a niche brand selling:
sporting sunglasses
designed for runners, cyclists, and active people
They focus on one core product, which gives them:
strong product identity
clear targeting
easy scaling
simple operations
Niche + focus = strong data for Google Ads.
Before working with us, they already tried:
two Google Ads agencies
Facebook Ads
Pinterest Ads
But results were not stable.
Communication was slow.
The account structure was wrong.
Scaling killed their margins.
Their main complaints about previous agencies:
poor communication
unclear reporting
bad structure
bidding against themselves
scaling when results were bad
ROAS dropping during growth
This made them look for an agency that:
knows Google Ads deeply
communicates daily
gives structure and clarity
focuses on real profit, not big ad spend
They tested Facebook and Pinterest.
Some days were good.
Some days were terrible.
They said:
“Facebook was a roller coaster. Good days. Bad days. Profit went down when we scaled.”
On Google Ads:
customers have intent
competition is more stable
ROAS stays more predictable
less “gambling”
less emotional stress
clearer scaling path
This is why they went all in on Google Ads.
From day one, we rebuilt everything:
fixed campaign structure
removed overlap
stopped campaigns fighting each other
cleaned targeting
set clear objectives
created a real funnel
stabilized CPC
added reporting
weekly calls
Slack communication daily
They said:
“We were impressed right away. The structure was clean. The communication was finally good. The results went up.”
This is why structure matters.
Bad structure = bad results.
Good structure = stable profit.
Struggling to scale profitably? Learn how to do it yourself – Copy the setup tested on 100+ stores.
6. The Results: Higher ROAS, Higher Profit, and Clear Decisions
After switching:
ROAS increased
profit increased
scaling became safer
they stopped burning money
they felt in control again
They said:
“The profit is way higher now. ROAS is higher. You don’t scale unless it makes sense. You don’t overspend. That made the biggest difference.”
This is the big lesson:
Scaling only matters when profit stays healthy.
One thing they loved:
minimal time required
fast communication
clear Slack messages
simple changes
weekly reports
They said:
“We don’t spend much time at all. You guys take care of everything.”
This is how e-commerce should feel.
With stable results in Australia, the next steps are clear:
United Kingdom
United States
Because scaling a proven strategy into new markets is one of the fastest ways to grow.
They want to diversify their product range to attract wider audiences.
This is how you turn a niche brand into a bigger brand with real scale.
Their message was simple:
Book a call.
See what’s possible.
Talk about your numbers.
Share your worry points.
They said:
“The call is free. You can talk about your problems. You can see if it clicks. That’s the only way to know.”
They also gave two big pieces of e-commerce advice:
Shops, gyms, cycling clubs, and retail partners can boost your revenue outside ads.
But use each channel for the right purpose.
A brand with proof of concept sells easier everywhere.
This case study shows something every brand should understand:
You don’t need millions to scale smart.
You need:
structure
communication
stable ROAS
clean strategy
slow scaling
clear goals
simple testing
multiple channels
a good agency
a profitable mindset
This is how a niche brand hit €27,000 in two months and is already preparing for bigger markets.
And this is only the start.
Yes. This case study shows stable ROAS and high profit even in small markets like Australia.
They saw results in the first month after fixing their structure.
Google users search with intent. Facebook users scroll without intent. This makes Google more predictable.
Yes. Even with one product, this store generated €27K in two months.
Duplicate what works, test CPC, and validate ROAS in new markets.
Struggling to scale profitably? Learn how to do it yourself – Copy the setup tested on 100+ stores.
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