How David Scaled His E-Commerce Store to €64,000 Per Month With Google Ads (Full Case Study)

Most e-commerce owners know the feeling.
You test products.
You try Facebook ads.
You spend money.
You wait for results that never stay.
And you start to wonder if scaling your store will ever feel “under control.”

This is the story of how David. a 22-year-old from Italy. broke out of that loop.
And how he used Google Ads to build stable, predictable, and profitable growth.
From zero clarity to €64,000 per month in two months with a 2.9 ROAS average.
Even hitting a 4.6 ROAS record day on only €500 ad spend.

If you run an online store and want real stability instead of chaos. keep reading.
This is exactly what’s possible when Google Ads is done right.

1.1 Before Working With Us: Ad Accounts Blocked. PM Issues. Pixel Gone. No Clarity.

David tried everything on Meta.
But nothing stuck.

His exact pain points from the testimonial:

• Endless product testing

• Constant bans and restrictions

• PM structures getting blocked

• Pixels getting wiped

• Winners dying overnight

• No media buyer taking responsibility

• No clear strategy

• No communication

• No consistency

He worked hard.
He tried multiple media buyers.
But none of them communicated.
None of them shared steps.
None of them showed the data behind their actions.

He said it very simply:

“It was not a good connection. They didn’t communicate well. They didn’t do what I needed.”

He wasn’t the problem.
His system was the problem.

1.2 Why He Switched to Google Ads (and to Us)

A close friend told him he should reach out to Robin.
Someone who understands e-commerce.
Someone who actually communicates.
Someone who runs Google Ads in a structured way.

So he sent a message.
We jumped on a call.
And everything became clear to him:

Google Ads gives stability.
Google Ads gives long-term growth.
Google Ads works when Facebook burns your money.

He made the switch.
And that one decision changed his entire business.

1.3 The First Month: Build the Foundation Before Building the Revenue

We never scale right away.
We first fix the system.

Here’s what we did in the first weeks:

• Pulled all his data

• Reviewed his structure

• Fixed his Merchant Center

• Mapped products correctly

• Cleaned his funnel

• Checked conversion leaks

• Gave him exact store improvements

• Built his new Google Ads strategy

• Shared every step in Slack

• Answered questions the same day

• Gave weekend support

He said:

“It gave me rest in my head. For the first time I knew what was happening.”

And that’s why the results came fast.
Because the system was finally clean.

1.4 Month 2: Stability. Growth. And a 4.6 ROAS Record Day.

After the setup was finished. things started to climb.

Slow. steady. strong.

No more guessing.
No more inconsistent days.
No more €500 spend → €200 revenue.
No more panic.

Every week the results went up.
Every week the ROAS improved.
Every week the account became more stable.

This led to:

• €64,000 revenue per month
• 2.9 ROAS average
• 4.6 ROAS record day
• €500 spent → €2,300 revenue

These are the kind of days that tell you the system works.
Not a one-time spike.
But results that repeat.

1.5 The Biggest Surprise for David: “You are there every day.”

This is the part he talks about most.

He said:

“Whenever I had a question I asked in Slack and got a clear answer.
Most media buyers don’t do this. You show every step you make.
You take me seriously. Other ones didn’t.”

He also said:

“This was one of the best investments I made this year.”

And when Black Friday came closer.
We didn’t just run ads.
We helped him build:

• Black Friday banners

• New offers

• Better headlines

• Remarketing creatives

• A clear plan for the month

No other media buyer ever did this for him.

That support is what gave him speed.
That support is what gave him clarity.
That support is what gave him confidence to scale.