Google Ads on a Budget -
Maximize Your ROI

When launching your Google Ads strategy, it’s essential to prioritize Google Search and Shopping Campaigns. These campaigns offer greater data and flexibility for optimizations compared to Performance Max, which demands at least 30 conversions over 30 days for efficient performance. By focusing on Search and Shopping first, you’ll have more control and insights to refine your approach. If you’re working with a smaller budget, it’s best to avoid starting with Performance Max. Also, Performance Max shines when used by established brands with larger data sets, allowing them to scale effectively. Below you”ll find some other proven strategies of Google Ads:

Focus on One or Two Key Products 

• Instead of spreading your budget across multiple products, concentrate on top-performing items or services.
• Goal: Choose products with the best potential for conversions, especially if you’re new to Google Ads. This allows you to compete with larger competitors more effectively.
• Example: If you sell 20 products, prioritize the one or two that offer the most value.
• Bonus Insight: By focusing on fewer products, you can generate quick wins and reinvest your profits to scale the campaign.

Craft Aggressive, Specific Ad Copy 

• Use your ad copy to pre-qualify leads and avoid paying for irrelevant clicks.
• Example: If you sell premium products, make the price clear in the ad to filter out bargain-seekers. This reduces wasted clicks and ensures that your limited budget is only spent on high-quality prospects.
• Bonus Insight: Ad copy that filters irrelevant clicks saves budget and improves conversion rates by targeting more qualified leads.

Be Realistic and Consistently Optimize

• Time Frame: Success with Google Ads typically takes 60-90 days.
• Set a daily budget that delivers at least 10 clicks/day to gather enough data for optimizations.
• Bonus Insight: Use Google’s Keyword Planner to find affordable, high-traffic keywords. Long-tail keywords are often cheaper and convert better.

Systematic Optimizations

• Regularly optimize your campaigns, refining keywords, ad copy, and negative keywords.
• Stick to a structured optimization schedule—weekly, monthly, and quarterly—to improve results consistently.
• Bonus Insight: Utilize a Google Ads Optimization Checklist to keep track of what needs optimizing and when.

Conclusion

By focusing on high-impact keywords and products, crafting targeted ad copy, and regularly optimizing your campaigns, you can maximize your Google Ads results—even on a small budget.