You launch your Google Ads campaign, sit back, and… nothing. Zero clicks. No impressions. Just silence. If that sounds familiar, you’re not alone. And no, your ads aren’t broken—they’re just not ready to run.
Tip: Before we dive into fixes, check out how we helped a UK fashion brand go from zero traction to over £15K in just 48 hours using a smart Google Ads setup.
👉 Read the full case study here.
Yet. Think of your ad account like a brand-new car. If it’s not moving, the problem might be as simple as an empty gas tank—not a total breakdown. In this article, we’ll look under the hood and reveal five common reasons your Google Ads aren’t spending—and exactly how to fix them.
Think of your website as the showroom. If it’s slow, confusing, or clunky, Google isn’t going to send visitors your way. The Quality Score is Google’s way of measuring your ad’s relevance and the experience users get when they land on your site.
If your score is too low, your ads might not even enter the auction.
Fix it: Use Google PageSpeed Insights to check your site. Then, improve loading times, especially for mobile users. Make sure your landing page matches your ad content.
“Page speed directly impacts your Quality Score and conversion rate. Faster sites = better ROI.” – Robin, Google Ads expert
Fact: A one-second delay in page load time can drop conversions by 7% (Akamai).
If you run Shopping campaigns, your Google Merchant Center is essential. It pulls your product data and syncs it with Google Ads. If the data is wrong—or not optimized—your ads won’t run.
This includes titles, descriptions, prices, and images of products.
Fix it: Check your product feed regularly. Make sure all items meet Google’s policies and are approved in the Merchant Center. Use descriptive, keyword-rich product titles.
“If Google doesn’t trust your product data, your ads won’t run. Accuracy is everything.” – Robin
Stat: 60% of Google Shopping campaign failures stem from bad feed data (DataFeedWatch).
Tip: Curious how real eCom stores run into Merchant Center suspensions? We reviewed one live and revealed exactly what went wrong 👉 Watch the full breakdown here.
Google tracks everything. If your account—or a linked one—has unpaid balances or past suspensions, it may affect your current campaigns. Even worse? Trying to game the system by creating duplicate accounts can lead to a full-on suspension.
Fix it: Pay any bills you owe. Don’t create duplicate accounts. Also, follow Google’s ad policies closely. Trust is the name of the game.
Here’s a tricky one: Google doesn’t always notify you immediately if something’s wrong. You might see your ads stop spending, but the email explaining why doesn’t arrive for days.
That delay can cost you valuable time and traffic.
Fix it: Check your Merchant Center and Google Ads dashboards daily. Don’t wait on emails—issues are often visible in the diagnostics section before notifications hit your inbox.
Google Ads can be confusing. This is true if you group all your products and keywords into one campaign. Bad structure makes you bid against yourself and confuses the algorithm.
Fix it: Segment campaigns by product category or audience intent. Separate cold and warm traffic. Avoid mixing search, shopping, and performance max campaigns unless you know what you’re doing.
Tip 1: Well-structured campaigns see up to a 25% lift in conversions (WordStream).
Tip 2: Not sure how to build winning campaigns? This 2025 strategy guide shows you how to set up Google Ads that actually print money—especially for Shopify stores 👉 Check out the 2025 eCom strategy here.
Before giving up, check these key points:
Boost site speed and mobile use.
Optimize your Merchant Center feed and fix disapprovals.
Keep your account clean and follow the rules.
Check dashboards daily for hidden problems.
Split campaigns by goal and avoid overlap.
Google Ads isn’t plug-and-play—it’s more like tuning an engine. When your campaigns aren’t spending, it’s not the end. It’s just the start of a fixable journey.
Tackle these five areas, and you’ll be back on track with smarter ads, better performance, and a stronger ROI.
🚀 Need a hand? Click below to schedule your free consult and get those ads moving.
Tip: New to Google Ads? Learn how to launch your very first campaign without burning your budget.
👉 Start here with the beginner’s guide.
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