Running ads should not feel like gambling, especially when the store depends on daily sales. This case study follows a real conversation with Ilas, who runs a dropshipping store in the Spanish market and advertises only on Google.
In 2.5 months, the store generated €52,000+ in revenue with a stable 2.9 ROAS, and last week it hit a record day of €4,000 revenue with €560 ad spend, from Google Ads alone.
This video is a short interview style case study. It covers Ilas’ background, why he switched from another media buyer, what changed in the first month, and how momentum led to stable growth.
Ilas runs a dropshipping store focused on the Spanish market. He uses Google Ads as the main growth channel, and he is actively turning the store into a real brand, not a “quick dropship page.”
That brand focus matters on Google, because shoppers compare fast. One click can place a small store next to big brands, so the store must look clean, clear, and credible.
Ilas came in through a referral, a friend was already working with the team and shared that the results and process were solid.
The main reason for switching was not just performance, it was also communication. The previous media buyer had slow feedback and did not work weekends, which created stress because dropshipping still sells on weekends. Ilas wanted a partner that stayed active, shared updates, and treated the ad budget with care.
Yes, and the path will sound familiar to many store owners.
TikTok was tested first, but it did not fit the business model long term.
Facebook was also tested and it could generate some profit early, but it felt inconsistent. It was hard to build predictable growth because performance changed too much, even when the store owner did the work.
That is why Ilas leaned into Google. He wanted a more consistent system he could improve and scale.
Ilas explained it in a simple way.
On Google, the shopper is often already searching, so they are warmer and closer to buying. On social platforms, people scroll for content from friends and entertainment, so the ad needs to “create” demand first.
That difference matters when the goal is stability. Google can be a strong match when the product has clear search intent and the store looks like a real brand.
If the next scaling step includes Performance Max, this guide shows how to test it without needing a big budget: How to test Google Ads Performance Max at any budget level
The first month was about resetting the foundation.
Ilas moved from an “auto media buyer” setup to a fresh structure, then the account needed new data to stabilize. This is common with Google Ads, because strong performance often comes after the basics are fixed and the algorithm gets clean signals again.
During the first month, two things mattered most:
Ilas received consistent feedback and practical updates, so he always knew what was happening and what to improve next.
While the team handled the ad account, Ilas focused on improving the store, raising conversion rate, adding products, and making the entire experience cleaner.
If conversion rate work is the missing piece, this CRO breakdown shows exactly what “conversion rate improvements” look like in real life: How ICON Amsterdam increased Shopify conversion rate to maximize Google Ads profit
Struggling to scale profitably? Learn how to do it yourself – Copy the setup tested on 100+ stores.
What Changed in Results After the Switch?
Ilas described the change as a big improvement compared to the previous media buyer, then momentum started building.
That momentum led to:
This pattern matters for smaller brands. First the structure is fixed, then the store improves, then budgets scale on what already works.
For another branded dropshipping scaling example, this case study shows how a Shopify fashion store was scaled from zero to a much higher revenue level: How we scaled a Shopify fashion store from €0 to €85K with Google Ads
Ilas worked almost every day, but he did not spend that time inside the ad account.
Because campaign management was handled for him, he used his time to improve the business itself:
This split is often where results accelerate, because ads bring traffic, and the store turns that traffic into revenue.
Ilas said he was skeptical at first, which is normal, then at one point everything moved fast.
This is the moment most store owners want, the point where campaigns stabilize, the store converts, and scaling becomes a process instead of a guess. When momentum came in, the team leaned into it and scaled what was already profitable.
Ilas highlighted two clear differences:
Fast responses, frequent updates, and clear opinions on what to do next.
This mattered a lot. E-commerce does not stop on weekends, and when support disappears, opportunities get missed and stress increases.
Ilas wants to reach €1 million in revenue, expand into other markets, and keep building the store as a real brand. The goal is not just one store that works once, but a repeatable system that can be duplicated.
Ilas shared simple advice that many people ignore, then pay for later.
If the store looks weak, shoppers bounce fast. If it looks premium, every click has a real chance to become a customer.
If the goal is to scale profitably, while focusing on the store and operations, done for you management can be the fastest path.
Struggling to scale profitably? Learn how to do it yourself – Copy the setup tested on 100+ stores.
Yes, but it works best when the store looks like a brand, the offer is clear, and the site builds trust fast.
Because Google reaches people already searching for the product, while Facebook often needs to create demand first.
Many stores need a foundation month first, where structure and conversion rate are improved, then scaling becomes much easier.
It means the ads generated roughly 2.9x revenue compared to ad spend, but profit still depends on margins, shipping, and costs.
Scale what is already working, improve conversion rate, and increase budgets step by step instead of constantly rebuilding campaigns.
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