Imagine this.
Your Shopify fashion store goes from almost no sales from Google Ads to more than €85,000 in revenue in one month. You do it with branded dropshipping, over 1,300 orders, and a stable 2.9× ROAS. All while keeping 25%+ profit margins.
That is what happened in this case study with David’s fashion brand.
In this breakdown, you will see, step by step:
If you run an ecommerce or Shopify store and want to scale with Google Ads, this is your blueprint.
First, the numbers.
For this Shopify fashion brand we generated:
We spent a bit over €30,000 in ad spend to reach these results.
So for every €1 David put into Google Ads. he got back almost €3 in revenue.
Because his margins were strong, he kept a healthy profit after ads.
Before this month, his results were already growing.
Earlier that month we did an interview when he was at around €64,000 in revenue.
After rolling out the full framework. his revenue jumped to €85K+ from Google Ads alone.
All of this was done for a branded dropshipping fashion store on Shopify.
If you want to see another fashion dropshipping case study, look at:
“How Gunnar Made €200,000 from Google Ads With Branded Dropshipping (Fashion Niche)”
Before David came to us, he was in a spot many ecommerce owners know:
He had three big problems.
Like many store owners, he also worked with other media buyers before.
They did not explain what they were doing. There was no clear strategy. No clear numbers.
He felt like money went into a black box.
On our first intro call, David was very clear about his goals.
He wanted:
In short, he did not just want “more traffic”.
He wanted a real system for profit and scale with Google Ads.
The first thing we did was remove big bottlenecks in his account.
We did that by building a product segmentation system with four clear buckets.
We structured the Google Ads account so these four groups each had their own place and budget.
No more mixing everything into one big messy campaign.
This alone already removed a lot of chaos and wasted spend.
Want to see how we think about testing and budgets for Performance Max campaigns.
Read: “How To Test Google Ads Performance Max at ANY Budget Level”
Next, we plugged David’s store into our Google Ads scaling framework.
This is the system we use over and over for ecommerce brands.
It has three pillars:
We do not run “one big campaign”.
We segment by:
This way we know exactly:
We can scale winners without dragging down the whole account.
We made sure tracking was 100% on point:
Now we could see:
This gave both us and David full transparency.
No more guessing or “trust me bro” reports.
Then we built a structure that fits ecommerce:
We used Smart Bidding with target ROAS. But always linked to real business goals.
We did weekly optimization, not daily panic changes.
We also followed our own checklist for safe scaling.
If you want the general version of that system, look at:
“The Right Way to Scale Your Google Ads in 2025 (Free Checklist)”
To give Google the best possible data, we connected his Shopify store to Multi Feed.
This did three important things.
We also optimized product titles and descriptions for both shoppers and Google.
This helped Google show his products for the right search terms.
It also made the product pages more clear and more “clickable” for buyers.
Struggling to scale profitably? Learn how to do it yourself – Copy the setup tested on 100+ stores.
Now that traffic and structure were fixed. We focused on making each visitor worth more.
Together with David, we implemented simple but powerful CRO and AOV tactics:
These changes gave David more profit per click.
So we could scale spend without killing ROAS.
If you want a deep dive on how CRO and Google Ads work together.
Check this breakdown:
After we implemented the segmentation, framework, multi feed, and CRO tweaks. Things changed fast.
With the Italian market working well, we moved to the next step.
The plan was simple:
We treated the UK as a new “test country”.
Same system. different market. Clean tracking from day one.
Over time. the UK started to deliver solid results too.
This proved the system was not a one-time trick.
It was a repeatable blueprint for new markets.
David’s story is not unique.
Most ecommerce owners who come to us share the same pains.
Maybe you recognize yourself in some of these.
This is exactly why we built this system.
To give brands a clear, simple way to scale without losing sleep.
Here is what makes this approach different.
Instead:
Think of it as turning your Google Ads from a gamble into a machine.
This case study shows what is possible when you combine.
We helped David go from almost no Google Ads revenue to €85K+ in one month.
With a 2.9× ROAS and 25%+ profit margins.
And we built a system he can now roll out to other countries.
If you are serious about scaling your ecommerce store with Google Ads.
and you do not want to waste months guessing.
Discover here how we can scale your revenue & profits with our proven google ads strategies
There you can:
And if you want a simple checklist to start improving your own account today.
take a look at.
“The Right Way to Scale Your Google Ads in 2025 (Free Checklist)”
Struggling to scale profitably? Learn how to do it yourself – Copy the setup tested on 100+ stores.
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