5. Sweden – Rating: 3/5 ⭐⭐⭐

Why Sweden Is a Growing Market for Google Ads Dropshipping

Sweden is a wealthy country with a strong online shopping culture. Swedish consumers prefer high-quality products. They are very loyal. So, it is a great market for premium goods and building brands for the long term.

Many Swedish shoppers prefer Klarna for payments. This can be tough for new dropshippers. Setting up Klarna is often necessary to win over Swedish customers, as many won’t buy without it.

Best for: Dropshippers of premium products who want to build loyalty.

Challenges: Setting up Klarna can be an entry barrier, especially for beginners.

6. Italy – Rating: 3/5 ⭐⭐⭐

Why Consider Italy for Google Ads Dropshipping?

Italy has a high demand for online shopping. But it has less competition than larger European markets. Italians often use PayPal, which can boost conversions. Dropshippers can succeed by selling cheap products in trendy areas, like fashion and home goods.

On the downside, Italy’s overall buying power is lower, making it harder to sell high-priced products. It’s a good market for budget or niche items. However, scaling may be harder than in Germany or the Netherlands.

Best for: Dropshippers seeking cheap, niche, low-competition products.

Challenges: Lower buying power makes it tough to sell higher-priced items.

7. Spain – Rating: 2/5 ⭐⭐

Why Spain is a Niche Market for Google Ads Dropshipping

Spain’s e-commerce market is growing. Its low ad costs make it a good place to test budget-friendly products. Spain is a cheap entry market. Spanish consumers have less buying power than other Europeans. However, lower competition and ad costs make it affordable.

However, conversion rates can be lower, and there are many “window shoppers” who browse without buying. Dropshippers targeting Spain need a good plan to overcome these challenges.

Best for: Dropshippers testing products with low ad costs. 

Challenges: Low conversion rates and buying power make scaling harder.

Conclusion

When it comes to Google Ads dropshipping, Europe has a variety of profitable markets. The Netherlands and Germany are best for fast scaling. France and Sweden are good for brands focused on loyalty and premium products. Italy and Spain offer cheap options for those testing products with low ad costs. Knowing each market’s unique strengths and challenges will help you. It will shape your strategy for success in 2024.

Helpful Tip: To set up Feed Labels for all countries in Google Merchant Center, click here to check out our guide! It will walk you through each step of creating a new primary feed in Google Merchant Center.