Challenge:
– The client had no prior experience with Google Ads, relying solely on Meta Ads.
Solution:
1. Initial Setup:
– Connected Shopify store to Google Analytics 4.
– Approved products in Google Merchant Center.
– Developed comprehensive ad copies.
2. Campaign Strategy:
– Cold Campaigns: Google Search, Shopping, and YouTube.
– Warm Traffic Campaigns: Targeted brand names and competitors.
– Hot Traffic Campaigns: Remarketing to visitors who didn’t convert initially.
– Repeat Buyer Campaigns: Focused on upcoming sales events like Black Friday and Cyber Monday.
3. Communication:
– Utilized Slack channels for efficient communication and feedback.
– Provided real-time updates and results without requiring client dashboard logins.
Results:
– Sales: 81 orders from Google Ads.
– ROAS: Achieved a Return on Ad Spend (ROAS) of 595%.
– Revenue: Invested €1,500 in ad spend, generating over €6,000 in revenue.
– Future Plans: Scaling campaigns for continuous growth.
Conclusion:
– Robonic Media’s targeted approach and efficient setup helped the client achieve remarkable growth and profitability through Google Ads.
Ready to see similar results? Click the link below to schedule a call and explore how we can achieve your e-commerce goals using Google Ads.