6. Trust signals that help both channels
Both ChatGPT and Google care about “is this store safe”.
Make these impossible to miss:
- Real contact info
- Clear shipping info
- Clear returns
- Reviews on product pages
- No weird claims you cannot prove
If a store feels risky, both systems get cautious.
7. The Top 20 SKU Sprint
This is how you execute fast, like an owner.
Day 1. Pick your top 20 products
Not your full catalog. Just the ones that pay the bills.
Day 2. Fix titles and the 6 bullets
Use the title formula. Add the 6 bullets.
Day 3. Add the 5 FAQs
Real questions only.
Day 4. Consistency check
Open your store and Merchant Center. Spot check:
- price matches
- stock matches
- variants match
Day 5. Trust pass
Make shipping, returns, and contact easy to find.
If you want a quick win. Start with your top 5 SKUs.
8. Prompts you can copy paste to speed this up
Prompt #1: Rewrite title (Google Shopping safe)
“Create 5 title options for this product.
Rules:
- Format: What it is + who it is for + use case
- 55–70 characters each
- Use simple words. No hype
- Do NOT use: ‘best’, ‘#1’, ‘guaranteed’, ‘cures’, ‘instant’, ‘free’
- Do NOT mention medical outcomes or sensitive claims
- If relevant, include one concrete spec (size, pack, material, color)
- Must match what is true on the product page and in the feed
Return only the 5 titles.
Product details + specs + pack size + variants: [paste]”
Prompt #2: 6 bullets (Google Shopping safe + conversion)
“Write 6 bullets for this product.
Rules:
- Max 10 words per bullet
- Clear. factual. no hype
- No medical or exaggerated claims
- Avoid absolute words: ‘always’, ‘never’, ‘perfect’, ‘guaranteed’
- Don’t mention competitor names
- Don’t mention pricing, discounts, or shipping promos unless exact
- Use this exact order:
- For who (audience or use case)
- Solves (the problem in plain words)
- Benefit 1 (factual)
- Benefit 2 (factual)
- What’s in the box (exact items + counts)
- Shipping + returns (honest, no promises you can’t keep)
Return only the 6 bullets.
Product details + what’s included + shipping times + return window: [paste]”
Prompt #3: 5 FAQs (Google Shopping safe + trust)
“Create 5 FAQs for this product.
Rules:
- Sound like real buyers
- Include at least 1 trust question (returns, warranty, safety)
- Include at least 1 fit question (size, skin type, compatibility, travel rules)
- Answers max 2 short lines
- No medical claims. No guarantees
- If info is missing, say: ‘Depends. Check X’ and tell what to add
- Keep answers consistent with product page, policies, and feed
Return Q/A format only.
Product details + size/fit + materials/ingredients + care + returns: [paste]”
Bonus Prompt #4: “Feed + Page Match” check (super useful)
“Act like a Google Merchant Center QA checker.
I will paste product page copy + key feed fields.
Find any mismatches or risky wording that could cause disapproval or misrepresentation.
Output:
- Mismatches (price, stock, shipping, variants)
- Risky claims (health, unrealistic promises, unclear brand)
- Exact rewrite suggestions (title, 2 bullets, 1 FAQ answer)
Product page: [paste]
Feed fields (title, description, price, availability, shipping): [paste]”
9. What this means for 3 types of ecommerce owners
9.1 The blocked owner
If Merchant Center is blocked or your store trust is weak, fix the base first.
Then do the Top 20 SKU Sprint.
These changes help you everywhere, not only in one channel.
9.2 The scaling owner
You already have volume.
This is a high leverage upgrade:
- better Shopping feed performance
- better conversion from clearer pages
- higher chance to be recommended in AI shopping
9.3 The starter
Do not chase every new thing.
Build clean basics first.
Then write pages that answer real questions.
That keeps you safe now, and ready later.
10. Summary and next steps
ChatGPT Shopping visibility is not magic.
It is clarity and trust.
The best part is this.
The same improvements also lift Google Shopping Ads.
Do this this week:
- Rewrite titles for your top 20 SKUs
- Add the 6 bullets per SKU
- Add 5 FAQs per SKU
- Check feed and page match for price and stock
Make shipping and returns impossible to miss
