This is a case study about how an e-commerce brand went from:
a suspended Google Merchant Center
unstable Meta ads
low profit
…to hitting €200K revenue, €100K+ months, and 24–25% net profit using a clean Google Ads strategy.
If you want to scale safely with Google Ads, this story shows the exact steps.
A suspended Merchant Center is one of the most common Google Ads problems e-commerce owners face.
It kills traffic.
It kills sales.
It kills growth.
That’s how this story started.
But it did not end there.
This article shows how we fixed the Merchant Center fast and turned it into a stable, high-profit Google Ads machine.
This is a perfect example of what is possible when you:
clean your Merchant Center
follow real data
test the right markets
scale slowly
control backend profit
Let’s break it down.
When Gunnar reached out, his situation looked like this:
Google Merchant Center suspended
No Shopping campaigns active
Meta ROAS around 1.6–1.7
€80–90K ad spend per month losing money
Unstable sales
No clear direction
This is a situation thousands of e-commerce owners face.
And most think it’s the end.
For Gunnar, it was the beginning.
A suspended Merchant Center is not only a technical problem.
It’s a growth blocker.
Most sellers wait 1–3 months.
Some never get unsuspended.
Gunnar’s friends had that experience.
With us, the account got fixed within 2–3 weeks.
And it stayed clean for over six months.
A healthy Merchant Center improves:
Google trust
ad approval speed
CPC
impression share
ROAS stability
ability to scale
This is the most important step before any scaling strategy.
After the Merchant Center was fixed, we tested Australia first.
Profit was low (8%).
Returns were high.
Scaling was risky.
So we made a strategic move:
We switched everything to the UK.
The results changed fast.
UK results:
Month 1 → 15–16% net profit
Month 2 → 20–21% net profit
Month 3 → 24–25% net profit
This shows why market testing is one of the easiest ways to increase profit without changing the product or ad creative.
Many brands scale too fast.
Google punishes this.
ROAS drops.
Profit disappears.
We did the opposite:
slow scaling
daily communication
weekly checks
clear rules
focus on backend profit
Whenever ROAS stayed above 3.0, we added small, controlled scale.
This kept the account stable.
And it protected margins.
Growth without profit is not growth.
This system prevented that.
Before working with us, Gunnar depended on Meta.
It worked some months.
Killed profit other months.
Now he uses both platforms.
But in a smarter way.
The profit loop:
Google sends high-intent buyers
Meta retargets them
Meta sends cold traffic
Google retargets them
Result = more conversions with the same audience.
This strategy works especially well in Q4 and peak shopping seasons..
Struggling to scale profitably? Learn how to do it yourself – Copy the setup tested on 100+ stores.
6. Backend Profit: The Hidden Killer in E-Commerce
Most e-commerce owners forget the real profit numbers.
They think they make 15%.
But they forget:
refunds
transaction fees
team costs
media buying fees
supplier cost changes
When you scale, these small numbers become dangerous.
Gunnar now checks backend profit weekly.
This alone increased his real profit by thousands.
Scaling without backend control = scaling losses.
This is where Gunnar did something very smart.
He didn’t buy stock first.
He tested with dropshipping.
He waited for the market to decide.
He found what sells best.
Then he moved it into stock.
Then he built a brand around it.
This is the safest way to build a strong brand in 2025.
Many people think scaling to €100K+ months takes 10 hours a day.
It doesn’t.
Not with a clean system.
Gunnar’s daily tasks:
check support
check orders
approve products
read updates
That’s it.
We handle the scaling decisions.
He handles the brand.
This keeps things simple and stress-free.
Today, the store is doing around:
€100K–€150K per month
high net profit
stable Google Ads
strong retargeting
new brand in development
The next target is clear:
€250K months with stable profit.
And the foundation for that is already in place.
“Just start.
Book a call.
If you don’t take action, nothing changes.”
Most e-commerce owners wait too long.
Waiting is the most expensive mistake.
Action is what builds €100K months.
You need to check violations, fix data issues, resubmit feeds, and review website compliance. A clean Merchant Center improves ROAS, CPC, and scaling stability.
Yes. When set up correctly, Google Ads can deliver long-term stable traffic and high-intent buyers. This case study shows 24–25% net profit after scaling.
Most stores wait weeks or months. In this case, it took two to three weeks with the right structure and communication.
Both. Google brings high-intent buyers. Meta helps with retargeting and storytelling. Using both together boosts profit.
It depends on product-market fit. In this case, real profit started in month one after switching to the UK market.
Yes. This case study proves it. Once the account is fixed and clean, scaling becomes much easier.
Struggling to scale profitably? Learn how to do it yourself – Copy the setup tested on 100+ stores.
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