If you run a Shopify or e-commerce store, you know traffic is only half the battle. The real challenge? Turning visitors into paying customers.
One of the most underrated hacks right now is using website heatmaps and visitor recordings to understand how people actually navigate your store. With the right tool, you can spot where customers get stuck, what grabs attention, and where sales are lost.
The best part? You don’t need to pay for expensive apps. Microsoft Clarity is 100% free — and when installed correctly on Shopify, it gives you heatmaps, session recordings, and user insights that can directly increase your profit.
In fact, by applying this strategy, one of our clients generated over €422,000 in sales from Google Ads — simply because we knew how visitors behaved on their website.
Let’s break down how you can set this up today.
Go to clarity.microsoft.com
Click Get Started (you can log in with your Gmail account).
Add your project name and paste in your website URL.
Select your industry (for Shopify stores, choose Retail).
That’s it — your tracking project is ready.
While Shopify has apps for everything, adding too many plugins slows down your site. A fast store = higher conversions. That’s why I always recommend manual installation.
Here’s how:
In Clarity, copy your tracking code.
Go to your Shopify dashboard → Online Store → Themes → Edit Code.
Open theme.liquid.
Paste the Clarity code just before the closing </head> tag.
Save changes.
Refresh your site a few times and Clarity will start collecting data (it can take up to 15 minutes to show results).
Once Clarity gathers data, you’ll unlock heatmaps — visual reports showing where users click, scroll, or ignore.
Red areas = high attention
Blue areas = low attention
For example:
If your “Add to Cart” button is cold blue, it means customers aren’t engaging.
If people spend time on your blog instead of products, you may need clearer CTAs.
If visitors scroll halfway and leave, your product page may be too long or confusing.
Heatmaps give you a clear roadmap of what to fix for higher conversions.
Heatmaps are great, but session recordings take it to the next level. You can literally watch how a customer browses your store:
Do they get stuck on checkout?
Are they rage-clicking (clicking buttons that don’t work)?
Are mobile visitors struggling with layout?
These insights are pure gold. Often, just fixing one broken layout or simplifying checkout can boost your conversion rate by 10–20% overnight.
Here’s how e-commerce brands use Clarity to grow revenue:
Fix website errors: Broken buttons, slow load times, or checkout glitches.
Simplify design: If visitors don’t scroll, put your offer higher on the page.
Test product placement: Move high-performing products where users engage most.
Improve ad ROI: Combine heatmap insights with Google Ads data to spend smarter.
When you know what your visitors are doing, you stop guessing — and start scaling.
✅ Free forever (unlike Hotjar or Crazy Egg).
✅ No coding skills required.
✅ Privacy-safe: Sensitive details like payment info are hidden.
✅ Unlimited projects: Track multiple stores or landing pages.
✅ Better conversions = more profit.
For e-commerce owners, it’s the simplest way to boost sales without spending extra on ads.
Running a Shopify store is tough. But tools like Microsoft Clarity give you the unfair advantage of knowing exactly what your visitors are doing.
With heatmaps and recordings, you’ll uncover conversion leaks, improve user experience, and make data-driven decisions that directly increase revenue.
👉 Install Microsoft Clarity today, let it collect data for a week, and then review the heatmaps and recordings. You’ll be surprised how many small tweaks can add up to big profits.
Let's get in touch if you have questions.
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