Blocked by Google Merchant Center? Here’s the 2025 Misrepresentation Fix That Actually Works

Getting hit with a Google Merchant Center suspension for “Misrepresentation” feels like crashing into a brick wall. You’ve likely spent hours tweaking your settings, searching help forums, and submitting appeals—only to get silence or rejection. Sound familiar? You’re not alone—and you’re definitely not stuck.

1.1 Why Google Merchant Center Suspensions Keep Changing

Think of Google Merchant Center like a security system that keeps upgrading itself. It’s designed to catch shady sellers and protect shoppers, which means the rules and reviews are always evolving. What worked to fix your suspended Google Merchant Center account a few months ago might be useless today.

So, what’s the latest fix that actually works in 2025? Let’s walk through it together.

1.2 Why the Old Fixes Don’t Work Anymore

Not long ago, you could head over to support.google.com, request a review, explain your changes, and hope for the best. Sometimes it worked. Often, it didn’t.

These days? Most of those appeals are ignored or rejected automatically. Google no longer reviews cases manually through that channel.

“Google’s algorithm-driven enforcement has made the manual appeal process nearly obsolete,” says Robin, an e-commerce consultant since 2019.

Pro Tip: Don’t waste time with outdated methods. Focus instead on what works now—internal identity verification. Learn which common suggestions to skip in this breakdown of 5 outdated misrepresentation fixes.

1.3 The New 2025 Strategy: Verify Your Identity From Inside Merchant Center

This is the method that’s getting results—fast. Around 95% of verified users see their Google Merchant Center account reinstated, according to Robin.

Here’s how to do it:

1. Log into your Merchant Center account.

2. If suspended, you’ll see a red banner with a “Fix Issues” button.

3. Click it to view the misrepresentation error.

4. Look for a link to verify your identity.

5. Submit the required documents:

   • A valid passport or government-issued ID

   • A utility bill with your company’s address

   • Your company registration (must match info in Google Ads & Payments)

After submission, you can officially disagree with the suspension and request a new review.

Pro Tip: For a step-by-step guide, check out the updated solution to fixing Google Merchant Center misrepresentation errors.

1.4 Why Every Detail Needs to Match Exactly

Google compares all your account info—Merchant Center, Ads, Payments, even your Gmail profile. If your utility bill says “Street” but your Ads account says “St.”, that tiny inconsistency might get your appeal denied.

“Consistency is your best defense against rejection,” says Robin. “We see faster approvals when everything matches perfectly.”

Pro Tip: Create a checklist. Double-check names, addresses, and registration numbers across all platforms to avoid Merchant Center misrepresentation errors.