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Online shoppers frequently make single purchases. To thrive as online shop, you need customers to fill their baskets completely. Average Order Value (AOV) is important. It shows how much money customers spend on average with each order. Effective upselling can turn small sales into larger ones. You can boost revenue without needing new customers.
This article shares seven great upselling strategies to boost AOV in 2025. It offers insights, real examples, and expert tips. These will help you add these strategies to your eCommerce business easily.
Upselling is more than a sales technique; it boosts profits. Businesses that are good at upselling often enjoy higher profits. Companies using good upselling strategies have seen revenue rise by 10-30%. As some sales experts put it, “The difference between a sale and a big sale is the ‘upsell.'”
When customers choose premium versions or extra items, the order value goes up. It also boosts the customer experience by providing more value.
💡 Pro Tip: Using the right Call-to-Action (CTA) phrases is key to persuading customers to upgrade their purchase. Strong CTAs encourage action, increasing the success of upselling strategies.
Product bundles create a tempting package that customers can’t resist. By grouping related products at a discount, you encourage shoppers to spend more. They feel like they are getting a good deal. A skincare brand can bundle a cleanser. This boosts average order value (AOV) and shows customers more of your products.
Tip: Check your sales data. Look for products that people often buy together. Then, create bundles with a small discount compared to buying them separately.
Offering free shipping at a certain order value is a surefire way to encourage customers to add more items to their cart. Many shoppers abandon their carts when they see shipping fees at checkout. By setting a free shipping threshold slightly above your current AOV, you motivate them to spend just a little more.
Practical Tip: If your average order value is $50, set the free shipping threshold at $65. Show this incentive on product pages and at checkout.
🔗 Bonus: Want to reduce cart abandonment even further? Check out our guide on Reducing Cart Abandonment by 20% with a High-Converting FAQ to build trust and prevent drop-offs at checkout.
When customers see that a deal won’t last long, they are more likely to make a purchase quickly. When customers see an exclusive upsell deal that expires soon, they’re more likely to act fast. Limited-time offers can have add-ons, upgrades, or discounts. These deals often apply when you buy an extra item within a specific time.
Practical Tip: Use countdown timers on product pages or at checkout to create urgency. Shopify apps like Bold Upsell can automate this process.
🚀 Want to learn more? Discover the full potential of limited-time promotions in The Power of Limited-Time Offers: How to Boost Sales Instantly and drive faster purchase decisions.
AI can be very helpful in making upselling easier and more effective. AI recommendation engines watch how customers act. They suggest products that fit well, making upselling feel smooth and natural. Large retailers, such as Amazon, excel at this. They earn up to 35% of their revenue through personalized recommendations.
Tip: Use AI tools, like Shopify’s recommendation algorithms, to help you. They can suggest related products based on what users have looked at and purchased.
Tiered pricing encourages customers to spend more. It offers better value at higher price points. This strategy is common in SaaS (Software as a Service) businesses. It also works well for e-commerce products.
Tip: Provide three pricing options: basic, standard, and premium. The premium level gives the best value.
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A good loyalty program rewards customers when they spend more. This helps increase the average order value (AOV) and encourages repeat purchases. Giving points for every dollar spent or special rewards for spending milestones can drive steady growth.
Tip: Set up a rewards system. Customers can earn better benefits when they spend more. Shopify’s Smile.io integration makes loyalty programs easy to install.
7. Subscription-Based Upselling
Turning one-time buyers into repeat customers is the holy grail of eCommerce. Subscription upselling helps customers buy regularly. It does this by offering
discounts and special perks.
Tip: If you sell consumable products, consider a subscription model. This can offer a small discount for regular deliveries. Shopify’s Recharge app simplifies subscription management.
Many brands use upselling to boost their average order value (AOV):
· Glossier has great deals. They bundle skincare products into discounted sets.
· Amazon uses AI to recommend products that go well together.
· Nike uses tiered pricing for their shoes. They offer customizable premium versions.
These brands use upselling strategies. This raises their revenue and makes the customer experience better.
While upselling can be incredibly effective, it’s easy to get it wrong. Avoid these common mistakes:
· Too many upsell options can confuse and push customers away.
· Offering irrelevant recommendations: If the upsell isn’t relevant, it feels like a pushy sales tactic.
· Using aggressive upselling tactics can frustrate customers. Forcing upsells at every checkout step is not helpful.
Want to avoid majorsupplier-related mistakes, too? If you’re in eCommerce, picking the wrong supplier can hurt your business. Learn the 7 Mistakes to Avoid When Choosing a Dropshipping Supplier and ensure your supply chain supports, rather than hinders, your upselling efforts.
Upselling increases average order value (AOV). This helps businesses earn more from their current customers. They can do this without needing to find new customers. Use the seven mentioned strategies to boost your store’s profits and add extra value for your customers.
Ready to boost your AOV? Start by applying at least one of these strategies today! Get our free Ultimate Checklist to Increase AOV. It will help you improve upselling and boost revenue.
Ready to boost conversions of your store? Unlock The Conversion Code today!
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