If you are linking Merchant Center to Google Ads, opening a support ticket, or working with an agency, you will need two numbers.
- Your google merchant id (Merchant Center account ID)
- Your google ads id (Google Ads customer ID)
This guide shows you where to find both. Fast.
Article Description
The article above shows where to find your Merchant Center ID and your Google Ads customer ID, and how to use them when you link accounts or ask for help.
Article Takeaways
- Your google merchant center id is inside Merchant Center.
- Your google ads id is inside Google Ads. It shows as a 10 digit number with dashes.
- These IDs help you link accounts and get support faster.
Quick checklist. Grab both IDs in 2 minutes
- Open Merchant Center and copy your google merchant id
- Open Google Ads and copy your google ads id
- Save both in one place. You will need them again
1. Google Merchant ID
1.1 What is it?
Your Google Merchant ID is a unique numeric ID for your Merchant Center account.
People also search for it as:
- google merchant center id
- google merchant center account id
- merchant center account id
- merchant center id
- google shopping id (many people mean the same thing)
1.2 Why you need it
You need your google merchant id for:
- Linking Merchant Center with Google Ads for Shopping
- Feed apps or tools that ask for your Merchant Center account ID
- Support tickets. Google may ask for this ID to identify the right account
- Working with an agency or partner
Want the bigger picture of Merchant Center and how to use it well?
Read: A Complete Guide to Google Merchant Center: Benefits & Tips
1.3 How to find google merchant id
Here are the most common places.
Option A. Find it in the Merchant Center header
- Log in to Merchant Center
- Look near the top of the page (often near your account name)
- Copy the Merchant ID
Option B. Find it in Settings
If you do not see it in the header:
- Open Settings in Merchant Center
- Go to Account settings (or Business information)
- Look for Account details or Account information
- Copy the Merchant ID
Google changes labels sometimes. The ID is still there.
Option C. Find it in the URL
On many Merchant Center pages, the ID also appears in the browser URL.
What to look for:
- A long number at the end of the URL, or
- A parameter like a=123456789
This is a good backup if you cannot find the ID in the menu.
2. Google Ads ID
2.1 What is it?
The Google Ads ID is your Google Ads customer ID.
People also call it:
- google ad id
- google ads id
- google ads cid
- google ad account id
- google ads account id
It usually looks like this: 123-456-7890
2.2 Why you need it
You need your google ads id for:
- Linking Google Ads with Merchant Center
- Giving an agency the right account number
- Google support and troubleshooting
- Managing multiple accounts in an MCC
2.3 How to find your google ads id
- Go to Google Ads and log in
- Look in the top right area
- Copy the 10 digit customer ID with dashes
Tip: If you have an MCC, open the correct client account first. Then copy the ID.
If you searched how to find google ads customer id or how to find your google ads id, this is the number you want.
