Challenge:

– The client had no prior experience with Google Ads, relying solely on Meta Ads.

Solution:

1. Initial Setup:

   – Connected Shopify store to Google Analytics 4.

   – Approved products in Google Merchant Center.

   – Developed comprehensive ad copies.

2. Campaign Strategy:

   – Cold Campaigns: Google Search, Shopping, and YouTube.

   – Warm Traffic Campaigns: Targeted brand names and competitors.

   – Hot Traffic Campaigns: Remarketing to visitors who didn’t convert initially.

   – Repeat Buyer Campaigns: Focused on upcoming sales events like Black Friday and Cyber Monday.

3. Communication:

   – Utilized Slack channels for efficient communication and feedback.

   – Provided real-time updates and results without requiring client dashboard logins.

Results:

– Sales: 81 orders from Google Ads.

– ROAS: Achieved a Return on Ad Spend (ROAS) of 595%.

– Revenue: Invested €1,500 in ad spend, generating over €6,000 in revenue.

– Future Plans: Scaling campaigns for continuous growth.

Conclusion:

– Robonic Media’s targeted approach and efficient setup helped the client achieve remarkable growth and profitability through Google Ads.

Ready to see similar results? Click the link below to schedule a call and explore how we can achieve your e-commerce goals using Google Ads.