The Conversion Code - Turn Clicks Into Cash for Your E-Commerce Store
Boost your conversion rate and average order value using the same CRO strategies big brands rely on. Stop wasting traffic and start scaling profitably today.
- 18+ Full CRO Audits Included
- Up to 276% Higher Conversion Rates
- Step-by-step system used by 7-figure Shopify brands
Introducing
The Conversion Code Program
Most programs show you how to drive traffic. The Conversion Code shows you how to monetize it. In a nutshell, you’ll:
Learn proven conversion psychology that drives real growth
Audit and fix your store with our 18 full CRO case studies
Build high-converting pages instantly with Replo & PageFly templates
Follow a repeatable system for ongoing optimization
Stop guessing. The Conversion Code gives you a proven system to lift conversion rates and AOV with strategies big e-com brands already use.
"Built for e-commerce stores ready to scale profitably."
Our Latest Client Success Stories:
How It Works
The Three Pillars of The Conversion Code
This is the proven system we use to help e-commerce brands turn clicks into cash. It’s built around three strategic pillars that ensure your store isn’t just driving traffic — but converting it into higher revenue and average order value. Each pillar is designed to be conversion-focused, practical, and built for long-term growth.
1 - Foundation
2 - Audits
3 - Implementation
Pillar 1
Foundation
Build a rock-solid base so every visitor has a smoother path to purchase:
- ✅ Optimize checkout for trust, speed, and clarity
- ✅ Apply proven persuasion triggers that boost sales
- ✅ Track the key metrics that reveal hidden leaks
Pillar 2
Audits
See what really works by studying real stores in action:
- ✅ 18 full CRO teardowns from a variety of niches
- ✅ A repeatable audit checklist you can copy
- ✅ Learn how top brands fix PDPs, carts, and checkouts
Pillar 3
Implementation
Turn insights into results without starting from scratch:
- ✅ Plug-and-play Replo & PageFly templates
- ✅ A step-by-step testing roadmap to prioritize changes
- ✅ Continuous iteration to keep stacking wins month after month
What You'll Get
Deliverables You Can Count On
Complete Training Library
5 digestible modules covering checkout optimization, psychological triggers, scaling case studies, and quick-win teardowns.
18 Case‑Study Audits
Recorded walk‑throughs of high‑performing stores with specific actions you can implement immediately.
Audit Walkthroughs & Scorecards (Explained in Video)
Follow along as we show you how to grade your product pages, navigation, offers, and checkout flows.
Plug‑and‑Play Templates for Replo & PageFly
Import and customize our highest-converting pages without coding.
Implementation Roadmaps
Step-by-step video guides to plan bundles, upsells, cross-sells, and testing sequences that lift AOV.
Lifetime Video Updates
Stay current with new CRO tactics as they’re released, and keep refining your store with ongoing training.
How It Works
The Three Pillars of The Conversion Code
This is the proven system we use to help e-commerce brands turn clicks into cash. It’s built around three strategic pillars that ensure your store isn’t just driving traffic — but converting it into higher revenue and average order value. Each pillar is designed to be conversion-focused, practical, and built for long-term growth.
1 - Foundation
2 - Audits
3 - Implementation
Pillar 1
Foundation
Build a rock-solid base so every visitor has a smoother path to purchase:
- ✅ Optimize checkout for trust, speed, and clarity
- ✅ Apply proven persuasion triggers that boost sales
- ✅ Track the key metrics that reveal hidden leaks
Pillar 2
Audits
See what really works by studying real stores in action:
- ✅ 18 full CRO teardowns from a variety of niches
- ✅ A repeatable audit checklist you can copy
- ✅ Learn how top brands fix PDPs, carts, and checkouts
Pillar 3
Implementation
Turn insights into results without starting from scratch:
- ✅ Plug-and-play Replo & PageFly templates
- ✅ A step-by-step testing roadmap to prioritize changes
- ✅ Continuous iteration to keep stacking wins month after month
What You'll Get
Deliverables You Can Count On
Complete Training Library
5 digestible modules covering checkout optimization, psychological triggers, scaling case studies, and quick-win teardowns.
18 Case‑Study Audits
Recorded walk‑throughs of high‑performing stores with specific actions you can implement immediately.
Audit Walkthroughs & Scorecards (Explained in Video)
Follow along as we show you how to grade your product pages, navigation, offers, and checkout flows.
Plug‑and‑Play Templates for Replo & PageFly
Import and customize our highest-converting pages without coding.
Implementation Roadmaps
Step-by-step video guides to plan bundles, upsells, cross-sells, and testing sequences that lift AOV.
Lifetime Video Updates
Stay current with new CRO tactics as they’re released, and keep refining your store with ongoing training.
The Conversion Code Program
Enroll in The Conversion Code Today
Get instant access to all training modules, 18 store audits, and proven templates. Start optimizing your store and boosting conversion rates right away.
€47* €197
But is this the right solution for me?
Who It's For
- E-commerce Stores Doing €5K–€250K+ Monthly You already have traffic and sales coming in, but you know your funnel isn’t fully optimized. The Conversion Code helps you unlock more profit from the same traffic.
- Store Owners Who Want Higher Conversions If you’re ready to fix leaks in your checkout, product pages, or offers — and want proven templates instead of guessing — this is designed for you.
- Brands Looking for a Scalable System You’re not after quick hacks. You want frameworks, scorecards, and repeatable steps you can apply across products and campaigns to keep scaling long term.
Who It's Not For
- New Stores Without Sales Yet If you don’t have consistent traffic or orders, you won’t benefit from optimization — focus on validating your product first.
- People Looking for Overnight Fixes This isn’t a “magic button.” You’ll need to apply the strategies to see results. If you want instant traffic spikes, this won’t be a fit.
- Store Owners Unwilling to Make Changes If you’re not open to updating your pages, offers, or checkout based on the audits and templates, improvements will be limited.
Meet Robin
Hey, I'm Robin 👋
I’ve always believed that traffic only matters if it converts. Too many e-commerce brands pour money into ads, apps, or flashy designs — but leave sales on the table because their store isn’t optimized to convert visitors into buyers.
After working in e-commerce for over 6 years, I built The Conversion Code to give store owners a proven, repeatable system for increasing conversion rates and average order value. Instead of guessing what might work, you’ll see exactly what works — through real audits, step-by-step training, and ready-to-use templates.
I’ve audited 150+ brands across fashion, home, beauty, and lifestyle niches, and one thing is clear: small changes in CRO can create massive jumps in revenue. Stores I’ve worked with have doubled AOV, fixed leaky checkouts, and even scaled from $10K to $100K per month just by focusing on conversion.
If you’re ready to stop wasting traffic and start stacking profitable wins, The Conversion Code is built for you.
Meet Jon
Hi, I'm Jon Dorman 👋
If Jamie specializes in Strategy and Killer Ideas, I specialize in Execution and Killer Videos.
I’ve generated over 70,000 subscribers with just 13 uploads, and in the process have taught millions how to tell better stories and reach more people with their videos.
After millions of views, hundreds of thousands of dollars and near-infinite passion, I believe entrepreneurs have a tremendous positive impact on the world through YouTube. I look forward to unlocking this impact by sharing my half a decade+ experience on the platform.
If you’re ready to chat: feel free to book in a call.
Questions? Answers.
Things we often get asked about our Google Ads Management Service.
Q1: Do I need a certain revenue level before The Conversion Code works for me?
Not necessarily — but it’s most effective if you already have some consistent traffic and sales (at least a few daily orders). The system is designed to optimize and scale what’s already working, not replace product validation or traffic generation.
Q2: What exactly will I get inside The Conversion Code?
You’ll get access to:
5 step-by-step training modules
18 real store audit videos (with specific fixes you can copy)
Conversion scorecards & checklists to grade your store
Plug-and-play templates for Replo & PageFly
It’s a full optimization toolkit you can apply right away.
Q3: How fast can I see results?
Many store owners see wins within days by applying their first audit or template (like fixing checkout leaks or restructuring a product page). Bigger gains — like doubling AOV or scaling revenue — come from applying the full system over weeks and months.
Q4: Is this just theory or real examples?
It’s all based on real stores. You’ll see breakdowns of high-performing Shopify sites, step-by-step audits, and proven page layouts — not generic tips.
Q5: Do I need to be technical to use this?
No coding or advanced tools needed. Everything is explained step by step, with templates and scorecards you can use directly. If you can copy-paste into Shopify or PageFly, you can do this.
Q6: How is this different from other “conversion courses”?
Most courses just give theory. The Conversion Code gives you practical assets: pre-built templates, teardown audits, and proven frameworks. It’s designed for implementation, not just learning.
Q7: What if I already use apps like PageFly or Replo?
That’s a perfect fit. The Conversion Code includes plug-and-play templates built for those tools — so you can import and customize instantly.
Q8: What if I don’t see improvements?
If you implement the audits, checklists, and templates correctly, you’ll see improvements. If nothing changes, it’s likely a traffic or product validation issue, not a conversion one. In that case, you may need to address that foundation first.
Real Results
Case Studies & Video Testimonials
Our Services & Products has consistently delivered real results for over 150+ eCommerce clients.
