The Google Ads Foundation Strategy:
Build, Scale & Protect Google Ads Campaigns
Stop Wasting Budget or Risking Suspensions – Tested on 100+ Stores, Responsible for €16.3M+ in Sales
- 30+ Step-by-Step Lessons
- Scaling Roadmap Used By 7-Figure Shopify Brands
- Merchant Center - Safe Guidance: Avoid Costly Suspensions
Introducing
The Google Ads Foundation Strategy
for E-Commerce Stores
Most programs show you how to run ads.. The problem?
They skip the foundation – the part that decides if your campaigns will scale profitably or just burn cash. In a nutshell, you’ll:
Learn the proven Google Ads structure that works for 100+ stores Avoid costly Merchant Center suspensions Launch profitable campaigns (Search, Shopping, PMax) Follow a simple scaling roadmap so you know exactly when to raise budgets Build a traffic system that grows predictably – not randomly
Stop guessing. The Google Ads Foundation Strategy gives you a battle-tested framework to build safe, scalable campaigns - the same system 7-figure brands already use to drive millions in sales.
“Built for e-commerce stores ready to scale profitably - without wasted ad spend.”
Our Latest Client Success Stories:
How It Works
The Three Pillars of
The Google Ads Foundation Strategy
This is the proven system we use to help e-commerce stores turn ad spend into profitable growth. It’s built around three strategic pillars that make sure your store isn’t just running traffic — but converting that traffic safely and at scale. Each pillar is designed to be merchant-center safe, practical, and built for long-term growth.
1 - Setup
2 - Compliance
3 - Scaling
Pillar 1
Setup
Build a rock-solid campaign foundation so every euro you spend works harder:
- ✅ Proven account structure for Search, Shopping & Performance Max
- ✅ Copy-paste campaign templates that remove guesswork
- ✅ Correct bidding & budget rules to avoid wasted spend
Pillar 2
Compliance
Protect your account so you never lose traffic overnight:
- ✅ Merchant Center compliance guidance to avoid suspensions
- ✅ Step-by-step process for clean product feeds & data setup
- ✅ Learn how 7-figure brands stay safe while scaling aggressively
Pillar 3
Scaling
Turn campaigns into predictable growth with a clear roadmap:
- ✅ Scaling rules for when & how to raise budgets
- ✅ A/B testing framework to identify winning ads fast
- ✅ Continuous optimization system to keep ROAS strong month after month
What You'll Get
Deliverables You Can Count On
Complete Training Library
30+ step-by-step video lessons covering campaign setup, bidding rules, scaling strategies, and Merchant Center compliance.
Merchant Center Compliance Guidance
Video walkthroughs & checklists to keep your account safe, avoid suspensions, and ensure smooth approvals.
Real Store Case Studies
Behind-the-scenes breakdowns of high-performing ad accounts so you can see what works in practice.
Proven Plug-and-Play Templates
Get ready-made templates for every critical part of your ads system — including negative keyword lists, Merchant Center feed labels, UTM tracking codes, ad account structures, and Google Ads Unsuspensions.
Scaling Roadmaps
Clear guides showing when to raise budgets, how to test new ads, and the exact steps to scale profitably.
Lifetime Video Updates
Stay current with new Google Ads policies & strategies as they’re released - so your campaigns are always up to date.
How It Works
The Three Pillars of
The Google Ads Foundation Strategy
This is the proven system we use to help e-commerce stores turn ad spend into profitable growth. It’s built around three strategic pillars that make sure your store isn’t just running traffic — but converting that traffic safely and at scale. Each pillar is designed to be merchant-center safe, practical, and built for long-term growth.
1 - Setup
2 - Compliance
3 - Scaling
Pillar 1
Setup
Build a rock-solid campaign foundation so every euro you spend works harder:
- ✅ Proven account structure for Search, Shopping & Performance Max
- ✅ Copy-paste campaign templates that remove guesswork
- ✅ Correct bidding & budget rules to avoid wasted spend
Pillar 2
Compliance
Protect your account so you never lose traffic overnight:
- ✅ Merchant Center compliance guidance to avoid suspensions
- ✅ Step-by-step process for clean product feeds & data setup
- ✅ Learn how 7-figure brands stay safe while scaling aggressively
Pillar 3
Scaling
Turn campaigns into predictable growth with a clear roadmap:
- ✅ Scaling rules for when & how to raise budgets
- ✅ A/B testing framework to identify winning ads fast
- ✅ Continuous optimization system to keep ROAS strong month after month
What You'll Get
Deliverables You Can Count On
Complete Training Library
5 digestible modules covering checkout optimization, psychological triggers, scaling case studies, and quick-win teardowns.
18 Case‑Study Audits
Recorded walk‑throughs of high‑performing stores with specific actions you can implement immediately.
Audit Walkthroughs & Scorecards (Explained in Video)
Follow along as we show you how to grade your product pages, navigation, offers, and checkout flows.
Plug‑and‑Play Templates for Replo & PageFly
Import and customize our highest-converting pages without coding.
Implementation Roadmaps
Step-by-step video guides to plan bundles, upsells, cross-sells, and testing sequences that lift AOV.
Lifetime Video Updates
Stay current with new CRO tactics as they’re released, and keep refining your store with ongoing training.
The Ultimate Google Ads
Foundation Strategy Program
Enroll in The Google Ads
Foundation Strategy Today!
Get instant access to all training modules, 30+ step-by-step lessons, and proven templates. Build, Scale & Protect Google Ads Campaigns.
€147* €297
✅ 30+ Step-by-Step Lessons – Launch campaigns the right way, from setup to scaling.
✅ Scaling Roadmap from 7-Figure Stores – Know exactly when to increase budgets without burning cash.
✅ Merchant Center Safety Playbook – Avoid costly suspensions and keep traffic flowing.
But is this the right solution for me?
Who It's For
- Store Owners Running Google Ads Already If you’ve started ads but feel like you’re wasting money without a clear structure, this will give you a proven foundation.
- Brands Struggling With Merchant Center Suspensions If your account keeps getting flagged or disapproved, you’ll learn how to stay compliant and keep traffic flowing.
- E-Commerce Stores Ready to Scale If you want to move beyond “testing” and finally grow campaigns profitably with a step-by-step scaling roadmap, this is for you.
Who It's Not For
- New Stores With No Traffic Yet If you don’t have products validated or any traffic, start by building sales organically first.
- People Looking for Overnight Results This isn’t a “get rich quick” hack. You’ll need to apply the system - results come from consistent execution.
- Store Owners Unwilling to Follow a System If you don’t want to use checklists, templates, or proven structures, and prefer guessing, this program won’t help.
Meet Robin
Hey, I'm Robin 👋
I’ve always believed that Google Ads should scale profitably – not burn cash. Too many store owners jump into ads without a proper foundation, and end up with wasted budgets, suspended accounts, and campaigns that never grow.
After working in e-commerce since 2017, I built the Google Ads Foundation Strategy to give store owners a proven, repeatable system for running profitable campaigns. Instead of guessing what might work, you’ll see exactly what does – through step-by-step lessons, campaign templates, compliance checklists, and scaling roadmaps.
I’ve managed Google Ads for over 100+ stores across niches like fashion, home, beauty, and lifestyle – generating €16.3M+ in sales. And one thing is clear: when your ads are built on the right foundation, growth becomes predictable.
Stores I’ve worked with have:
-
Solved Merchant Center suspensions permanently.
-
Turned “losing” campaigns into consistent profit.
-
Scaled from a few daily orders to 5–6 figure monthly revenues.
If you’re ready to stop wasting ad spend and start scaling with confidence, the Google Ads Foundation Strategy was built for you.
Meet Jon
Hi, I'm Jon Dorman 👋
If Jamie specializes in Strategy and Killer Ideas, I specialize in Execution and Killer Videos.
I’ve generated over 70,000 subscribers with just 13 uploads, and in the process have taught millions how to tell better stories and reach more people with their videos.
After millions of views, hundreds of thousands of dollars and near-infinite passion, I believe entrepreneurs have a tremendous positive impact on the world through YouTube. I look forward to unlocking this impact by sharing my half a decade+ experience on the platform.
If you’re ready to chat: feel free to book in a call.
Questions? Answers.
Things we often get asked about our Google Ads Foundation Strategy Program.
Q1: Do I need a big budget for this to work?
No. The strategy works whether you’re starting small or already spending thousands. Even if you only have €20–€30/day, you’ll learn how to structure campaigns so every euro counts.
Q2: What exactly do I get inside the Google Ads Foundation Strategy?
You’ll get 30+ step-by-step lessons, proven templates (Search, Shopping, Performance Max), negative keyword lists, Merchant Center compliance playbook, UTM tracking templates, and scaling roadmaps.
Q3: How fast can I see results?
That depends on your store and budget. Many owners see improvements within days once they restructure campaigns. Scaling takes longer, but the system removes wasted months of trial and error.
Q4: What if I get a Merchant Center suspension?
The program includes a compliance framework and an Unsuspension Playbook. You’ll know how to prevent most issues – and what to do if they happen.
Q5: Do I need to be technical to apply this?
Not at all. Everything is broken down into beginner-friendly lessons with screen recordings and checklists. If you can follow simple steps, you can implement it.
Q6: How is this different from other Google Ads Programs?
Most programs are either too broad or too theoretical. This is a battle-tested system based on €16.3M in managed ad spend, focused on:
Correct campaign structures
Merchant Center safety
Clear scaling rules
No fluff – just what actually works.
Q7: Will this replace my agency or freelancer?
It can. Many store owners use this to take control of their ads and stop relying on expensive agencies. But if you keep working with an agency, you’ll at least know whether they’re doing it right.
Q8: What if it doesn’t work for me?
The strategy is built from €16.3M in real ad spend and tested on 100+ stores – it works if you apply it. If you’re looking for a “quick hack,” this isn’t it. But if you follow the steps, you’ll have the exact foundation that 7-figure brands use to scale safely.
Real Results
Case Studies & Video Testimonials
Our Services & Products has consistently delivered real results for over 150+ eCommerce clients.
